SEO & SMO
Services
Webmaken helps small businesses, online shops and growing brands get found on Google and shared on social media. Our SEO and SMO services combine technical SEO audits, on-page optimisation, keyword research, local SEO and social profile optimisation into one clear strategy built around your audience and your competitors.
What Our SEO & SMO Services Achieve
Every SEO and SMO project at Webmaken starts with your business goals. We align the technical set-up, the content and your social presence with what search engines and your customers expect, so you can:
Increase Organic Traffic
Attract more visitors who are actively searching for your products or services.
Improve Search Rankings
Fix the technical and on-page issues that hold your pages back in Google.
Grow Social Reach
Turn optimised profiles and shareable pages into steady social traffic.
Generate More Leads
Convert organic visitors into enquiries and sales, and rely less on paid ads.
SEO builds long-term, compounding growth.
Unlike paid advertising, organic visibility does not disappear the moment you stop spending. Well-optimised pages keep attracting visitors, building trust and generating leads month after month.
Our SEO & SMO Services Include
Technical SEO Audit
A full review of crawlability, indexing, redirects, sitemaps, mobile usability and site structure, with a prioritised fix list.
On-Page SEO
Optimised title tags, meta descriptions, headings, internal links and image alt text for every important page.
Keyword Research & Strategy
We find the search terms your customers actually use and map them to the right pages on your website.
Content Optimisation
We improve existing pages and plan new content so it answers real questions and ranks for relevant searches.
Social Profile Optimisation (SMO)
Consistent, keyword-aware social profiles, a practical content calendar and Open Graph tags so your pages look great when shared.
Link-Building Strategy
A safe, quality-first approach to earning relevant links and local citations that strengthen your authority.
Local SEO
Location pages, local citations, NAP consistency and an optimised Google Business Profile to win searches near you.
Core Web Vitals, Schema & Reporting
Page-speed improvements, schema markup for rich results, and clear reports on rankings, traffic and conversions.
Our SEO & SMO
Process
A clear, four-step process takes your website from where it is today to where it should be in search results and on social media.
Research and Strategy
We start by learning about your business, your customers and your competitors. Keyword research, search-intent analysis and a competitor review show where the opportunities are, and we agree on the pages and keywords that matter most for your goals.
Technical Audit
Next, we run a technical SEO audit of your website: crawl errors, indexing problems, slow pages, Core Web Vitals, missing schema markup and structural gaps. You receive a prioritised list so the most important fixes happen first.
Optimisation
We implement the fixes and optimise your pages: titles and meta descriptions, headings, content, internal links, schema markup and social sharing tags. The aim is not only to rank, but to turn visitors into enquiries and customers.
Monitoring & Reporting
SEO is never finished. We track rankings, organic traffic, conversions and social reach, share clear reports and keep refining your content and link-building strategy so your visibility keeps growing over time.
From technical SEO to social media optimisation, every step is tied to measurable business goals: more visibility, more qualified traffic and more leads.
Take a look at some of our recent work
SEO works best on a website that is built to rank. Webmaken designs, develops and optimises websites under one roof.
Pair our SEO services with website design, website development and content production for a site that looks good, loads fast and gets found. Book a free call to discuss your goals.
Clear, honest advice
We explain what we find in plain language and focus on the fixes that matter most.
White-hat SEO only
We follow search engine guidelines. No link schemes, no shortcuts that put your website at risk.
Technical know-how
As web developers, we can fix speed, code and structure issues directly on your website.
Local SEO expertise
Experience helping restaurants, trades, practices and shops win customers in their area.
Content that converts
Keyword-informed copy written for people first, so visitors stay, read and get in touch.
Transparent reporting
Regular reports on rankings, traffic and leads, so you always know what is working.
CASES
Projects we take pride in
Website Design
Frontend Development
Responsive
LAB-GROWN GEMSTONES
DEDIAM BVBA
A multilingual website for an Antwerp lab-grown emerald, ruby and sapphire supplier, with gemstone collection pages, a blog and consultation booking.
Website Design
Frontend Development
Responsive
DIAMONDS
Traceable Diamonds
A diamond trading website with certified stone listings, a buyer's guide and clear storytelling around ethical sourcing and traceability.
Website Design
Frontend Development
Responsive
RESTAURANT
La Taj
A website for an Indian restaurant in Ieper with a full menu, photo gallery, online ordering and checkout.
Website Design
Frontend Development
Responsive
HEALTHCARE
Mindwise
A calm, trustworthy site for a psychology and psychotherapy practice in Kontich, with services, rates and online appointment booking.
FAQs
SEO (search engine optimisation) improves how your website ranks in Google and other search engines through technical fixes, on-page optimisation and quality content. SMO (social media optimisation) makes your brand and your pages easier to find and share on social platforms, through well-optimised profiles, a consistent content calendar and correct Open Graph tags. Webmaken treats them as one strategy, because both drive qualified visitors to the same website.
Our audit checks crawlability and indexing, XML sitemaps and robots.txt, redirects and broken links, duplicate content, mobile usability, page speed and Core Web Vitals, structured data (schema markup) and internal linking. You receive a prioritised list of issues with clear explanations, so you know what to fix first and why.
SEO is a long-term investment. Technical fixes and on-page improvements can show movement within a few weeks, but meaningful ranking and traffic growth usually builds over several months, depending on your competition, the current state of your website and how much quality content you publish.
Yes. Local SEO is a big part of what we do for restaurants, trades such as plumbers, practices and shops. It combines on-page location signals, local citations, NAP consistency and an optimised listing through our Google Business Profile management service.
Yes. We work on WordPress, Shopify, Webflow, Wix and custom-built websites. If an audit shows that the site itself is holding back your rankings, we can also help through our website development or CMS development services.
Yes. Our content production team writes keyword-informed website copy, blog articles and product descriptions that read naturally for people while giving search engines the context they need.
We share regular reports covering rankings for your target keywords, organic traffic, conversions, Core Web Vitals and social reach, together with a short summary of what we did, what we learned and what we plan next.
Access to your website, Google Search Console and Google Analytics (if available), a list of your main products or services, your target locations and any competitors you know about. If you do not have analytics set up yet, we will set it up for you.
Ready to Grow Your Organic Traffic?
Tell us about your website and goals. Webmaken will show you where you stand in search today and what it takes to rank higher.