Content Production Services
Webmaken writes clear, SEO-friendly content that helps the right people find your business and gives them a reason to get in touch. From website copy and landing pages to blog articles, product descriptions and social media posts, every piece is researched, written for your audience and optimised for search.
Website content and copywriting that works for your business
Good content explains what you do, answers your customers' questions and helps search engines understand your website. These are the types of content we write most often:
SEO Website Copy
Home, about and service pages that explain your offer clearly, use the words your customers search for and guide visitors towards an enquiry or sale.
Landing Pages
Focused, persuasive copy for campaigns, ads and individual services, with one clear message and a strong call to action.
Blog Articles
Well-researched articles and guides that answer real questions, build trust and attract organic traffic over time.
Product & Category Descriptions
Unique, benefit-led descriptions for online shops on Shopify, WooCommerce and other platforms that help products rank and make buying decisions easier.
Social Media Content
Post captions, content calendars and ideas for platforms such as Facebook and Instagram, written in your brand's tone of voice.
Content strategy,
editing & localisation
Content Strategy & Keyword Research
We research the search terms your customers use, look at what already ranks and plan which pages and articles to create first, so that every piece of content has a clear purpose. It works hand in hand with our SEO and social media optimisation services.
Editing, Rewriting & Localisation
Already have content? We edit and refresh existing pages, improve readability and structure, update outdated information and adapt copy for different markets and audiences, so it sounds natural wherever it is read.
Why choose Webmaken for your content production
As a website design and development agency, we write content with the whole website in mind: how pages are structured, how people move through them and how search engines read them. Here's what that means for you:
Written for your audience
We learn about your business, your customers and your tone of voice, so the content sounds like you – not like a template.
SEO built in
Natural keyword use, clear headings, meta titles and descriptions, and internal links that help search engines understand each page.
Ready for your website
Content structured to fit your pages and layouts, whether we are also handling your website design or you are updating an existing site.
Focused on results
Clear calls to action and persuasive copy that turn visitors into enquiries, bookings and sales.
Our focus is simple: content that is useful to your customers, easy for search engines to understand and good for your business.
Take a look at some of our recent work
Our content production process
Every content project at Webmaken follows the same clear steps, from first brief to published page:
01
Briefing
We get to know your business, your customers, your tone of voice and your goals, and gather any existing material, such as product information or old website copy.
02
Research & planning
We carry out keyword research, review what already ranks for your topics and agree a content plan: which pages or articles to write, their main keywords and their structure.
03
Writing
We write original content with clear headings, natural use of keywords and strong calls to action, together with suggested meta titles and descriptions.
04
Review & editing
You review the drafts and share your feedback. We edit and proofread until the content is accurate, on-brand and ready to publish.
05
Publishing & follow-up
We can add the content to your website for you, then keep an eye on how it performs and suggest updates or new topics over time.
Need website copy for a new site, blog articles that bring in traffic or product descriptions for your online shop? Webmaken writes content that helps customers find you and choose you.
Tell us what you need and we will put together a content plan for your business. Book a free call today.
Original content
Written for your business from scratch, never copied or spun.
Keyword research included
Every page is planned around the terms your customers search for.
Your tone of voice
Copy that sounds like your brand, from friendly to formal.
Clear timelines
A content plan with agreed delivery dates, so you know what to expect.
Feedback rounds
Review the drafts and we refine them until they are ready to publish.
Ready to publish
Formatted with headings, meta tags and links, and uploaded for you if needed.
Content Production FAQs
We write SEO website copy, landing pages, blog articles, product and category descriptions and social media content. We also offer content strategy and keyword research, as well as editing, rewriting and localisation of existing content.
Yes. Every page or article starts with keyword research, and we use those terms naturally in headings and body text. We also suggest meta titles, meta descriptions and internal links. Good content is a strong foundation for rankings, but results also depend on your website's technical health, competition and links, which is why it pairs well with our SEO services.
We start every project with a briefing about your business, customers and preferred tone. If you have brand guidelines or examples you like, we use them as a reference. The first drafts help us fine-tune the voice, and you can give feedback before anything is published.
Yes, and it often works best that way. When content is planned together with the website design and development, the pages are structured around your message from the start rather than filled in afterwards.
Yes. We write unique product and category descriptions for Shopify, WooCommerce and other e-commerce platforms. Original descriptions help you avoid duplicating manufacturer text, give customers the details they need and give search engines more to work with.
Yes. We can review and rewrite existing pages to make them clearer and more search-friendly, update outdated information and adapt copy for different markets and audiences.
It depends on the amount and type of content. A handful of website pages or articles can often be delivered within one to two weeks, while larger projects, such as a full website or a big product catalogue, are planned in phases.
We agree a realistic schedule with you at the start, so you know when to expect each piece.
Content that helps customers find you
Website copy, blog articles, product descriptions and social content written for your audience and optimised for search.